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Ahmet is a dynamic and versatile marketing professional with over 12 years of experience.

His expertise spans digital marketing, creative strategy, and product management across Europe, Asia, the Middle East, and Australia. As a consultant, he collaborates with communications, marketing teams, founders, and agencies to develop creative and marketing strategies across digital platforms.

With a wealth of experience gained during his nearly decade-long tenure at Meta’s global performance marketing and creative strategy teams, Ahmet developed some of the most fundamental growth strategies adopted by thousands of global advertisers today.

In his most recent role as Creative and Strategy lead for Meta's multi-billion-dollar ad business in China, he established operational models and verticalized solutions, achieving an impressive year-over-year growth rate of over 600%. Additionally, he created Meta's first generative AI creative solution, recognized by prestigious publications like Vogue Business and Entrepreneur for driving representation in digital advertising.

In his long career in Meta, Ahmet led as an Agency Partner, managing major performance agencies in Turkey to drive growth across the Meta platforms. Before that, as a global operations specialist, he played a vital role in the expansion of Instagram's operations worldwide after its acquisition by Facebook in 2012, overseeing various international stakeholders.

Before Meta, he was a Product Manager at Vodafone, a leading telecommunications company worldwide. He led the global expansion of Vodafone-branded mobile applications in 18 countries, earning recognition for the Vodafone Red Light project, which received a Grand Prix at the Cannes Lions in 2015.

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