SUDE PETEK YAVAS

Sude is a consulting and strategy professional with international experience across Europe and Asia.

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In her current role with Aroca Group, Sude supports advisory projects focused on market entry and investment facilitation across the Asia-Pacific and Türkiye corridors. Her work spans strategic market research, project management, and business development, supporting clients across diverse sectors including mobility, technology, and digital services. 

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Her previous experience includes initiatives involving digital transformation, partnership development, and data-driven strategy design, working with both multinational corporations and early-stage ventures to refine growth strategies and strengthen market positioning.

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Sude holds a Global Bachelor’s in Business Administration from ESSEC Business School, with academic experience in Singapore and Paris and an exchange term with a focus on finance.

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Passionate about emerging markets and cross-border collaboration, Sude is driven by a curiosity to understand how strategic insight and innovation can shape sustainable business growth.